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Have you ever had the thought I’m a writer…no I’m an author. I can communicate with an audience. I am here to share my words with the world. So you venture off into multiple communication platforms to promote your work, meanwhile, you aren’t gaining the traction you had hoped for?
This is the deal with marketing . . . in order to be successful, you must be strategic. Often times, we want to over-communicate, thereby exhausting our resources (our precious writing time) in unproductive ways.
Marketing, much like writing, is an art form and a skill that one masters over time. As an author with Xchyler Publishing, you will partner with our Marketing Department early in your writing process, before the publishing or distribution begins.
Our marketing team is not only composed of writers like yourself, but avid readers and, most importantly, a group of individuals who know The X Brand. They know our potential audience, our markets, our presence, and our image. They start the buzz, they develop the plan, and they can be the author’s greatest asset.
It is our goal to ensure that our authors are promoting themselves, The X Brand and reaching targeted audiences in the right arenas from the moment they come onboard. Contracts extended to our authors specifically require the marketing team’s participation in the promotion of their work.
This organized effort allows us to know about the author’s websites or social media, any conferences and conventions an author plans to attend, or blog interviews featuring the author and our publications. We can then support the author, coordinate our efforts, and get as much mileage as possible out of our promotions.
Besides, as an author, do you really want to spend all of your precious writing time chasing your tail to develop a following? Our in-house marketing professionals have vast experience in market research, the development of brands, creation of strategic messaging and ultimately the publicity necessary to build the RIGHT audience.
All that said, at The X, we are not in this alone. The promotion of a novel is a team effort and we look forward to your input, ideas and ultimately your hard work in making your novel a success. Just know that we are here to guide you while working together to build a creative and efficient approach to marketing.
Happy writing. Happy promoting.
The newest member of The X Team, Amanda Elliott infuses the company with her fun, vibrant personality, her extensive marketing experience, and her love of literature and writing. Amanda lives in Phoenix, Arizona.
