Inside Marketing: X Author Marketing efforts

It’s not news that here at The X we have a unique business model that relies heavily on author and community participation. While we wish we had a half dozen marketing people to dedicate to each title, that’s not going to happen any time soon, so each individual...

Inside Marketing: Self-Promotion Overload

And now for my daily dose of The Irony Connoisseur:  This morning I responded to a post in a thread on The X’s ‘Authors’ Facebook page reflecting on a blog post by Mary Walters (the Militant Writer) about how much time we authors waste promoting...

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