Inside Marketing Archives | Page 2 of 5

Inside Marketing: Building A Platform

by PennyFreeman | Sep 10, 2014 | Inside Marketing

BY VEENA KASHYAP My name is Veena Kashyap. I support marketing efforts for Xchyler Publishing, specifically building out the blogger and reviewer platform. By day, I work in Information Technology, helping to develop and implement on-line banking services. But at...

Inside Marketing: Preparing To Launch

by PennyFreeman | Sep 3, 2014 | Inside Marketing

BY DIANE JORTNER This week I was reminded that some old truisms are just plain true. One daughter reminded the other daughter to Never kiss on the first date—leave the guy wanting more. I have learned: the best tweets are questions—which need the reader to click to...

Inside Marketing: Dressing for Success

by PennyFreeman | Aug 29, 2014 | Inside Marketing

BY PENNY FREEMAN As writers, we’ve all got the fantasy: the six-figure advance comes dancing through the mail, trailing the high-powered agent and Big Five publisher in its wake. NYT best seller list. Movie deal. Fame. Fortune. Oprah. World tour with thousands of...

Inside Marketing: Stay True to Your Characters

by PennyFreeman | Aug 20, 2014 | Inside Marketing, Writing

BY CELESTE COX I am the publicist for Xchyler so it might be odd that I’m not writing this blog post about marketing, but in a way this subject has everything to do with marketing. With social media comes a way to connect with public figures. It’s great for those of...

Inside Marketing: Pressing the Flesh

by PennyFreeman | Aug 13, 2014 | Inside Marketing

BY DIANE JORTNER Social Marketing for Authors: Social: Pertaining or devoted to friendly companionship with others1 Marketing: total of activities involved in the transfer of goods from the producer to the buyer2 Author: composer of a literary work3 About thirty-five...

Inside Marketing: All Aboard!

by PennyFreeman | Jul 9, 2014 | Inside Marketing

BY BUNNY MINER Blogging and Your Author’s Platform Ok, sound off about how you did with your challenge from my last blog. (crickets chirping). Come on, you can do it. Put yourself out there and add something in the comments after this post on how starting your...