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Inside Marketing: Quality Content

Manager of International Sales and Blogs and Reviews Veena KashyapBY VEENA KASHYAP

Last week, I discussed what an author platform is and isn’t and why it is important every author build a solid platform.

As a refresher, an author platform is about how you connect with and create buzz about your work.

The key components of a solid author platform include the following:

 

  1. Sound writing and valuable content (books, blog posts, newsletters)
  2. Social media
  3. Website
  4. Frequent publication
  5. Membership and participation in networks
  6. Event appearances, interviews and speaking engagements
  7. Connections to other authors

 

In Post Two of this series, I’ll spotlight the first component of the author platform, “Sound Writing and Valuable Content.”

Let’s break this down. Sound writing refers to the technical aspect of writing. Sound writing can be characterized as:

  1. Having a purpose
  2. Having clarity; conciseness
  3. Is organized and structured (beginning, middle and ending)
  4. Follows the rules of grammar, spelling and punctuation

Inside Marketing: Quality ContentSimple, right? Not really. Trust me, I know how hard it is to ensure my own writing is technically sound writing and when in doubt, I seek out an expert to help me nail the mechanics of my writing before I put it out into the world.

For example, I employ a line editor to ensure purpose, clarity, structure and grammar are spot on—especially where my novel writing is concerned. For blog posts, articles and newsletters, I run it by my friends (who happen to be writers or editors) for feedback.

No matter the medium, you owe it to yourself to ensure your writing is a positive reflection of who you are as a writer. Nothing turns off readers more than poor writing. You’ll lose your audience within the first few sentences. Diligence is key!

Sound writing is the building block for creating valuable and quality content. Valuable content is the hallmark of your platform. Specifically, any content you post in relation to you and your work must have draw; that is, it brings your readership back for more each time you post.

How do you do that? You create content that piques interest. I read somewhere that content you post should follow the 80/20 rule where 20% of your content should be about you and your work and 80% content should be about the interests and needs of your platform audience.

When I refer to content, I’m mainly thinking about blog posts or articles. However, the same rules apply for newsletters or any other social media outlet where you post content.

Inside Marketing: Quality Content by Veena KashyapHere is a list of eight ways to create valuable and quality content for readers:

  1. Instructional: tell readers how to do something such as “tips on how to . . .”
  2. Informational: provide information on a specific topic
  3. Reviews: as an author, this is by far one of the best ways to grow your platform and build relationships with other authors. Hey, it’s also great karma!
  4. Lists: readers love lists. I create “top ten favorite” lists for music, books, authors, restaurants, plugins, etc.
  5. Interviews: another great way to build relationships. Interview other authors, editors, experts, etc.
  6. Rants: great for starting conversations or creating a bit of controversy but beware, don’t stake your reputation on something you’ll regret saying later.
  7. Inspirational: take a success story, good news, anything positive and share. Everybody loves feel good content!
  8. Memes: I love memes. A meme is a repeatable topic with new content that you post on weekly or monthly intervals. I run a weekly meme on my site, The Author Visits,  titled #WW Wisdom Wednesday – A Dose of Wisdom for Your Writing Soul, and feature content on topics that help authors in some way or other.

Sound writing and creating valuable content requires effort but in the end, will pay dividends and that’s the goal of a solid author platform.


Veena’s love affair with reading began in the fifth grade when she read The Lion, The Witch and the Wardrobe. Somewhere around that time, she started writing stories that transported her to worlds created by her vivid imagination and knew one day, she wanted nothing more than to write for a living.

Veena continues to read, the owner of way too many e-readers and is notorious for having shelves imploding with books and has resorted to lining her bedroom floor with even more. Currently, she is working on a YA paranormal romance series in between her day job as a geek managing tech projects while running an author publicity site and helping out Xchyler as a book reviewer and blogger specialist

Editor’s Notes: Schedule Your Breaks

Editor's Notes: Schedule Your BreaksBY JESSICA SHEN

Here at the X, we have talked a lot about making sure that you set a schedule for yourself, and that you write every day. However, today I want to talk about the importance of taking a break.

These days, I’m all about working out, so like in my last post, I’m going to use another exercise analogy. If you’re like me, you don’t particularly enjoy exercising for the sake of exercising, which means that in order to make sure you do it, you have to set a schedule and goals for yourself. You have to form the habit of exercising regularly. With writing, you undoubtedly enjoy it—that’s not the problem. The problem is making sure that you stick to it, because honestly, we writers are flighty creatures, and we’ll stop what we’re doing for any shiny object in our path.

But, like I said, having a schedule and making sure you write isn’t the point of this blog. You’ve already got that down pat—right? Let’s go back to the exercise analogy. When you’re working out regularly, one of the most important and healthful things you can do for your body is to rest. You need to give your body time to recover from all the work that you’re putting it through. Exercise, by definition, stresses the body—it’s hard on your muscles, your joints, your heart. That’s why we don’t schedule two leg days in a row.

Now, that doesn’t mean that on your rest day, you sit on the couch all day watching TV and eating potato chips (although I doubt anyone would begrudge you that indulgence every once in a while). Instead, you want to take a walk, go on a bike ride, play in the park with your kids—take what we call an active rest day. You’re not completely collapsing into a lump, but you’re also not working yourself super hard; you’re doing low-impact activities, giving your body the time it needs to rest and relax so that you start your next workout refreshed and renewed.

Editor's Notes: Schedule Your BreaksWhen writing and editing, it can be so easy to get burnt out. Perhaps you’re butting your head against an idea that’s just not coming out right, or you’re editing the same thing so often that you can no longer see the errors in front of you. Maybe you’re losing inspiration, or you’re trying to crank it out but nothing is happening. We are our own toughest critics, and sometimes the idea of taking a break can seem a little too much like giving up. But, like in working out, it’s important to take breaks when writing.

Give your brain some time to rest. If you find yourself pushing up against a wall, take a step back. Better yet—don’t even let it get to the point where you’re straining against yourself at the end of every writing session. Schedule breaks for yourself, whether it’s just getting up from your chair and making yourself a cup of coffee, or going for a short run around the block, or even curling up on the couch and watching a good movie. Your brain is a muscle, and it needs time to recharge. Switch gears and focus on something totally different—perhaps do some freewriting, or work on a different project. Who knows—you may even find the solution to a problem you were wrestling with.

After I finished editing On the Isle of Sound and Wonder, by Alyson Grauer (which is being released worldwide on November 21st, with an exclusive release at Teslacon 2014Preorder the e-book here!), I decided that I needed to take some time away from editing. This is not to say that it was a difficult story to edit—on the contrary, it went swimmingly, and I think we edited the thing in record time. But, at the same time, my mind was still full of all the long hours I had put it through staring at the screen. I needed time to absorb all the lessons I had learned so I could show up at my next project refreshed and ready to begin again.

On the Isle of Sound and Wonder by Alyson GrauerI gave myself a couple weeks to chill out and think about other things, like marketing and getting prepared for Teslacon. Now, my self-imposed break is over, and I’m ready to dive in and give all my attention to the second novel in Ben Ireland’s Kingdom City series (you can purchase the first novel, Kingdom City: Resurrection, here).

Like with exercising, the point is not just to give up and stop whenever you feel like things are getting hard. Schedule your writing diligently, and schedule in your breaks, as well. Having a good balance between work and play, and being happy and well-rested, are essential to successful writing.


Senior Editor Jessica Shen works her fingers to the bone from her home in Northern California, with brain breaks such as globe trotting to keep her in top form. With several developmental irons in the fire, such as Kingdom City 2 by Ben Ireland, and Pneumatica: Adventures in Steampunk by James Potter, both slated for 2015 release, her latest project, On the Isle of Sound and Wonder by Alyson Grauerwill be released on November 21, 2014, with special advance purchase available at Teslacon 2014 in Madison, WI, November 7-9th.

Editor’s Notes: Comma-gain?

Editor's Notes: Comma-gain? by Kristina HarrisBY KRISTINA HARRIS

Editors follow two basic laws when it comes to grammar rules: Enforce all the grammar rules and regulations. After ensuring that everyone is thoroughly tired of being schooled on the rules, allow them to break the rules.

Yep, it’s true. In the name of Voice, we are happy to let authors break the rules—as long as they know they are doing it, it contributes to the story, and it makes sense.

BUT, I’ve seen quite a lot of strange comma usage errors running around lately. Commas seem so easy, right? Still, let’s do a quick refresher course. It’ll be fun, I promise! (Hey, you, in the back of the class, stop snoring!)

First of all, if you are shaky about when to use commas between adjectives, bookmark out this post by Jessica Shen.

Basically, a comma helps break down sentences into information that makes sense to your readers.

Do:
Commas separate lists. And yes, here at The X, we love the Oxford Comma.

Go get some scissors, paper, and pencils.

Use a comma before a quote, unless the quote is within a sentence.

The old man said, “We need to run!”
Many people say “I’m sorry” and don’t really mean it.

Dates

July 4, 1776 versus July 1776 versus 4 July 1776

Use a comma to set off an introductory phrase.

When they went to the movies, they sat in the front row.

Editor's Notes: Comma-gainUse a comma to set off a part of a sentence that gives more information but can be removed without changing the meaning. (It’s called a parenthetical phrase.)

How am I, an experienced chef, supposed to work with only canned foods?

Don’t:
Don’t use a comma if you are separating a list of things with conjunctions.

She didn’t want the chicken or the pizza or the steak for dinner.

Don’t use a comma to separate two independent clauses. Add a conjunction, period, or semicolon.

(NO) The cat chased the mouse, he didn’t catch it.
(YES) The cat chased the mouse; he didn’t catch it.

Don’t use a comma to separate two actions of one subject. You can test this, because you can’t make two sentences out of them.

Larry went to the store and bought tortillas.

However, if the sentence looked like this, you do add a comma, because now there are two subjects—“Larry” and “he.” You can test this because you can make two sentences if you remove the “and.”

Larry went to the store, and he bought tortillas.

Don’t use a comma to separate a dependent clause from an independent clause when the independent one comes first.

She was happy because he brought her flowers.
His dog wouldn’t walk up the stairs as long as the cat was standing there.

Of course, if the dependent clause is first, shove that comma right in there!

Because he brought her flowers, she was happy.
As long as the cat was standing there, his dog wouldn’t walk up the stairs.

Finally: Don’t assume that just because there is a pause, a comma goes there. Sometimes this is true, but not always.

Okay, there is a lot more information out there about commas and clauses and such, but that’s enough information for one day. Go get back to writing. Class dismissed!


On the Isle of Sound and Wonder by Alyson GrauerLegends and Lore: An Anthology of Mythic ProportionsKristina has made reading and writing a focal point in her life. No matter how busy she is, she has always found relaxation in books and editing. She started her published career in her high school newspaper by submitting short stories. Now, she has edited three published works: two adult novels and one children’s book, and has written and edited for numerous national specialty magazines.

Kristina holds a degree in business administration, has been a model for a nationally recognized talent agency, and leads the way in her household, managing a husband, three sons, two dogs, two cats, a guinea pig, and a lizard!

Kristina’s next release with Xchyler Publishing, Legends and Lore: an Anthology of Mythic Proportions, will be available October 22, 2014. Her following project, On the Isle of Sound and Wonder by Alyson Grauer, is slated for released on November 21st.

Author Events: Great Fall Releases

Sales and Social Media Specialist Diane JortnerBY DIANE JORTNER

In addition to reading manuscripts during open submission season at Xchyler Publishing, the X-team is busy with several book release parties and a convention appearance.

Tonight we celebrate the launch of THE ACCIDENTAL APPRENTICE with Anika Arrington on a Facebook release party. If you have never been to an Xchyler release party, you have really missed out. You will get meet the author and participate in the fantastic lineup of games and prizes scheduled for the evening. The excitement is set to start at 6:00 PM PDT, but you can check here to find out what time, it is scheduled for your neighborhood.

The Accidental Apprentice by Anika ArringtonThis party also marks the end of our blog tour and Rafflecopter giveaway. We will announce the winners during the party. If you haven’t had a chance to participate, please hurry and like a few pages, or write a quick review!

Tomorrow also marks the final day of our sale for Mechanized Masterpieces: A Steampunk Anthology for only $0.99 on Amazon Kindle. Anika’s “Sense and Cyborgs” appears in this collection of Steampunk short stories inspired by great literature.

Mechanized Masterpieces: A Steampunk AnthologyTwo weeks from tonight, The X team will be partying again for the launch of Legends and Lore: An Anthology of Mythic Proportions. The Legends and Lore authors: R. M RidleyAlyson GrauerSarah Hunter HyattLance SchonbergM. K. WisemanDanielle E. ShipleySarah E. SeeleyA. F. Stewart, and Emma Michaels for games and individual prizes selected by each author.

Legends and Lore: An Anthology of Mythic ProportionsThe nine stories in this paranormal anthology were selected from a pool of dozens of submissions. The writers were asked to expound on the theme of “Mr. and Mrs. Myth.” The entries varied from urban re-writes, new and imaginary gods, and otherworldly legends. Please join us for the launch party for this release on Oct 22 on Facebook.

Our next event is one we have been anticipating all year! We are gathering our costumes, hats and google and traveling to Madison, Wisconsin, for TESLACON! Our plans for TeslaCon include VOYAGE OF DISCOVERY: From Inception to Published Work, a multimedia presentation and panel discussion, including authors Alyson GrauerScott E. Tarbet, and Megan Wiseman. We’re excited to meet steampunk enthusiasts from all over the world, attend workshops and events ,and connect with other Steampunk authors and readers.

Great Fall Releases: Teslacon November 7=9, 2014

As a special TeslaCon bonus, Xchyler will be offering a sneak peek and pre-sale of On the Isle of Sound and Wonder, by Alyson Grauer In addition to presenting her own workshops, she will be available at our Xchyler table to sign copies and meet her readers. Get to TeslaCon, and stop by and check out this and our other convention specials.

On the Isle of Sound and Wonder by Alyson GrauerThe official launch party for On the Isle of Sound and Wonder is scheduled for November 21, where again Alyson and the X-team will play games (for wonderful prizes) and introduce the rest of the world to her Shakespeare-inspired Steampunk novel.

To close out the year, we are having one more short story competition. We will accept submissions between November 30th and December 31st for a Steampunk short story between 5000 and 10,000 with the theme of “On the strange Island of . . .” Our competitions are a fun way for you to stretch your writing skills, and a great way for us to meet talented authors. Winners be published in our Spring Steampunk anthology.

For a full schedule of all our upcoming events and the latest development in author appearances, visit our events page.


Social Media Specialist Diane Lee Jortner fell in love with the media as a high school newspaper editor. With BA in Journalism/Public Relations from Bowling Green State University and a MALS in English from Valparaiso University, she brings her fifteen years’ experience teaching English Composition and her extensive personal social networking experience to The X Team.

In the past year, Diane launched Kids #5 and #6 who graduated from college, #6, the youngest from high school, written a YA mystery novel, and started to blog. In her free time, besides reading almost all types of fiction, she likes to travel with her husband and children.

Editor’s Notes: Begin As You Mean To Go On

Editor's Notes: Begin As You Mean To Go OnBY MEGAN OLIPHANT

As a reader, a writer, and an editor, I’ve had lots of experience reading beginnings of books. And the more I have read, the more I can tell by just a few paragraphs if the story is going to keep my attention or not.

Many writers try to “fix” this problem (and I am guilty of this too from time to time) by starting the story in the middle of the action, or “in media res”. Then after the immediate crisis is over, go back and tell the reader why this scene is so important. Or, even worse, stop the action entirely to let the character “remember” why this scene is so important by showing us how the character arrived there in the first place.

The problem with this approach is twofold. First, unless we already care about these characters, we won’t care that they are being chased by a black SUV down the interstate with their two year old in the back seat, or that the bomb countdown has only thirty seconds left on it. Until we care about your protagonist (even just a little bit) they will not be real. We will not have suspended our disbelief enough yet to care if the car flips or the bomb explodes.

The second problem is that as a reader, the crisis situation will feel contrived, and we will feel manipulated into caring. I can promise that even if the reader continues on in your story, they will never be fully immersed in your world, because they will never fully trust you.
So what can you do? How do you create movement and excitement from the beginning if you’re not putting the protagonist in some kind of peril, and avoiding a travelog through your setting?
Here are some ideas:

    • Have your protagonist be upset about something important to them. It doesn’t have to matter to the reader, but show how much they care about whatever it is, and make them sympathetic. Your reader may be a middle aged woman, but making your teenage male protagonist agonize over approaching his crush will bring up similar feelings in your reader. This event shouldn’t be big. Not life threatening. Just big enough to elicit honest emotions in the character and the reader.

 

    • Editor's Notes: Begin As You Mean To GoHave the protagonist “save the cat”. If you haven’t heard of Save The Cat! The Last Book on Screenwriting You’ll Ever Need by Blake Snyder, check it out. The premise is that you need to create that sympathy with the protagonist early on, so have them do something nice, like save the neighbor lady’s cat from the tree. It’s a cliche now, so don’t use that one, but within the world you’ve created, show them being nice or kind when they don’t need to. It gives them a likability that is necessary for us to begin to care about them. Even if your character is an antihero, having him zoom around the puppy in the road instead of running it over with his motorcycle will make him relatable.

 

  • Let your protagonist be present.How often do you really sit down and think about that experience you had last week with the guy in the coffee shop? Don’t let your character do it, either. If that scene is important to the story, then SHOW us the scene, don’t “remember” it. It’s okay to remember the scene after you’ve showed it to us, however, and point out the now important fact that we (and possibly the protagonist) missed the first time around.

 

Editor's Notes: Begin As You Mean To Go On by Megan OliphantWhat is important in all of this is that you are building a dialogue with your reader. Even though your characters need to have lives beyond the pages of the book to be well rounded, as a writer you are introducing us bit by bit into your world and the life of your protagonist. We have to experience it step by step, or you will lose us and we will close the book, leaving your story unread.

And that is the greatest peril any writer faces.


Megan Oliphant has studied creative writing since college, taking classes from the founder of LTUE, Marion K. “Doc” Smith at BYU and attended Orson Scott Card’s Literary Boot Camp in late June. Her primary interests are in fantasy, ranging from dark urban to high epic, but she’s a sucker for a good mystery that she can’t guess the ending to before she gets there. She divides her time between reading, writing, and “familying” with her husband and five children in North Carolina.

Megan joined The X Team in May of 2014. Her first project, The Accidental Apprentice by Anika Arrington, was released in October of 2014. She is project lead on Darkness Rising, a young adult fantasy by Elizabeth Lunyou, slated for release in 2015.

 

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