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Inside Marketing: The Book Review—Why Do Authors Do It?
BY DIANE JORTNER
One easy and fun way to boost your social networking presence, build readers, and make valuable connections is to write book reviews. Book reviews are read by readers, appreciated by authors and publishers, and help create a sense of belonging in the literary community. But mostly, they are fun!
1. Find a book: finding books to review is not difficult.
a. Contact publishers or indie authors for advance reader or galley copies (ARCs) to write reviews in anticipation of new releases.
b. Review books you find interesting online.
c. Volunteer your services as a reviewer through readers’ or writers’ groups on Facebook and Twitter.
d. Join a team of reviewers for a publisher.
e. Join a blog hop. Authors and publishers are always looking for reviewers to post to their blogs about new releases. Search your social networks to locate someone that might want your help.
2. Prepare: preparing before you read makes the process easy. Learn about the genre and create a criteria list before even reading the preface. Create a list of those things you find important in whatever genre you intend to review. For example, below are a few possible things to look for as you read a young adult fantasy novel:
a. Inviting world building
b. Complex, conflicted, compelling young adult characters
c. A character arc of growth for the protagonist
d. A universal theme to which young adults can relate
e. Magic with interesting powers and limits
f. Tension which draws you in and keeps you turning the pages.
g. That illusive escape from reality quality. Did you feel you transported to another imaginary place and time?
h. Believable dialog
i. Creative scenes
j. Anything new to say
k. Similarities to other writers
3. Read the book: I know this seems obvious, but many authors can swear that some of the reviews posted on GoodReads or Amazon were written by people who have never cracked the book’s cover.
a. Take notes as you read
b. Bookmark particularly thought-provoking or fascinating passages
c. Enjoy the experience of reading something new
4. Write: compose as if you are writing for the New Yorker. Pull out your best wordsmith toolbox and make your review as fun to read as the book itself.
a. Be honest. Not every book is a five-star book, but some definitely are. Don’t be that person who gushes about everything she reads just to make people happy. But, neither should you be the writer who never has anything nice to say, who just looks for faults and picky little problems.
b. Be kind and constructive. If you hate the book, you won’t make friends or readers by bashing the person or the writing. Ask yourself: if it was that bad, why did I keep reading? If it was compelling enough to keep you interested to the finish, the book may have some merit. Most successful reviewers adopt the attitude that if they can’t stand a book in the first several chapters, they are not going to waste their time reading the rest. If they don’t read the whole book, they will either refrain from writing a review, or will include that information and critique only what they have actually read. There are many reasons people can’t finish a book, and not always because the writing itself is unprofessional. Whether you find the subject matter uninteresting, were misled by the back blurb, found the plot moved too slowly, or the voice failed to connect with you, be sure to include those reasons, and mention what you did find that was positive, especially if you feel it would probably connect with readers with different tastes.
c. Compare the book to others in its genre. Showing that you know the literary world will capture the interest of professionals and readers alike.
d. Include a short summary, but do not be “that guy” who ruins the reader’s experience of discovery and suspense with spoilers. Encourage readers, tell them what you think, but don’t tell the story.
5. Publish: consider your options before publishing a review.
a. Send it to a newspaper or magazine. Local, national and genre newspapers and magazines look for book reviews, and some even pay. Consider a query in advance and see if they are interested in what you have to offer. If you know a local writer, you might consider offering a review of her book to the local paper or radio station. If you are part of an organization, consider a review in a trade magazine.
b. Post your review on your blog or offer to post on the blog of another book reviewer.
c. Post to Goodreads and Amazon.
6. Publicize: let everyone know you wrote this review. It doesn’t help you or the novelist if no one reads the words you spend so much time putting to the page.
a. Tweet it. Connect to the author and publisher with their handles and attract the attention of the right audience with common hashtags: #amreading, #bookreview #blog #genre
b. Post to your Facebook page or profile
c. Post to the Facebook page of the writer
d. Post to any Facebook groups
e. Post to Pinterest, making sure you have a nice picture to go with your review.
7. Watch the responses! You may get other offers to review, or queries about reviewing your next book. A publisher might notice your style and contact you, or you might even get a job offer. No matter what though, you have added an arrow to your quiver of skills and can put “book reviewer” on a resume or “about” page alongside your name.
Social Media Specialist Diane Lee Jortner fell in love with the media as a high school newspaper editor. With BA in Journalism/Public Relations from Bowling Green State University and a MALS in English from Valparaiso University, she brings her fifteen years’ experience teaching English Composition and her extensive personal social networking experience to The X Team.
In the past year, Diane launched Kids #5 and #6 who graduated from college, #6, the youngest from high school, written a YA mystery novel, and started to blog. In her free time, besides reading almost all types of fiction, she likes to travel with her husband and children.
Editor’s Notes: Blurring the Lines
BY TERRI WAGNER
Usually in most publications, the Mdepartment and the Editorial Departments exist as separate entities, each tasked with a different job. At the trade publication where I worked, Marketing more or less ignored Editorial; and we generally more or less ignored them. The standing joke was their job was to make money, and our job was to spend it. They brought in the advertisers, and we spent the money traveling to shows that advertisers attended.
Sometimes, though, we crossed lines or blurred the lines a bit. We had a few ‘departments’ that enabled an advertiser (or anyone in the business) to announce a new or improved product. Sometimes we published a technical paper on a new product. Sometimes we showcased a new product as a feature story. In all those instances we carefully proofed our layout to make sure their ads were nowhere near their stories. It was dicey, because we were an international publication. Those same rules are almost never used overseas. So explaining why we were so anal about it was at times difficult. Often the Marketing Department would forward a call or email from a new advertiser wanting editorial coverage for a product. Again, we followed our simple rules.
You might think this only applies to say magazines, journals, newspapers or other published works of the same variety, but not so. Marketing is part and parcel of a novel as well as an anthology, both of which Xchyler publishes. And I am not talking about the obvious marketing that comes after the Editorial Department has given the green light on publishing. It starts in the novel/story itself. What? Horrors! This can not be. We must always keep the art separate from the commercial. Blah blah blah!
You want your novel/story to sell, and make money? Then start with that beginning in mind. Are zombies now over? Will people really want to read one more story about teenage vampires or wizards? Is the world going to race to the mousetrap of yet another spy who has been betrayed by his own government and now must be a rogue agent saving the world again? These are important and serious issues to consider as you write.
Another marketing issue up front: will your product be polished or raw? Will your international character speak perfect English since that’s your target audience, or will you have him/her speak a broken English? Would that be important? Actually, yes.
In the game of Dungeons and Dragons (a personal favorite from years gone by), you chose your character’s background (and looks) and then you decided if they were good, bad, neutral, neutral good or neutral bad. What has that to do with marketing? Well, again, consider your genre and what people will be expecting. A neutral bad rogue agent is probably not going to be accepted as a hero in an action novel.
Most writers unconsciously keep this in mind as they write. But many believe that, for the sake of their art, they should remain true to their vision. It’s okay to fight for that, but don’t reject things out of hand. Give serious consideration to their concerns. Otherwise, you hamper your publishing company’s ability to market your final product.
The Marketing Department looks at a novel from an external perspective, so they often times think of issues that will trip up the story that writers overlook while in the throe of their creativity. For instance: will parents want their teenagers reading about a sixteen-year-old in a romantic relationship with a thirty-year-old? Or, it is really a good idea to have a shoot-out with semi-automatic rifles set in a high school cafeteria?
Don’t be fooled. Marketing starts the minute you type “It was a dark and stormy night.” Authors often look at the Marketing Department as the enemy, but they want the same thing you do: success for your work. They might even help you achieve it.
Terri Wagner lives, writes, and edits from her home in Alabama. Her most recent project, Terra Mechanica: A Steampunk Anthology, was released in May 2014. Other works to Ms. Wagner’s credit include Shades and Shadows: A Paranormal Anthology, Mr. Gunn and Dr. Bohemia by Pete Ford, and Conjectrix (Vivatera Book 2) by Candace J. Thomas.
15 Published Authors Share Their Best Writing Advice
BY CELESTE COX
- “Learn to love rewriting, revision and editing as much as you love drafting. You’re only making the book better.”
—C Michelle Jefferies, author of EMERGENCE
http://www.cmichellejefferies.com
- “Archive – nothing you write is ever a waste of time. You never know when those half finished snippets and abandoned ideas will find new life in another project.”
—TC Phillips
Author of “Ripper Bound,” a short story in, TERRA MECHANICA: A STEAMPUNK ANTHOLOGY
http://www.cobblestonescribe.com
- “Write because you love it, not because you’re expecting a big payoff. The biggest reward is having a book that you are genuinely proud of. Sure the royalties can be nice, but only if you put out a good product. Take the time to make your book be the best that it can be, then be prepared to market, market, market!”
—Stephanie Worlton, author of ALL THE FINER THINGS and HOPE’S JOURNEY
http://www.stephanieworlton.com
- “Write the book that you love because you’ll be in this for the long haul. Share your manuscript with a diverse circle. Be open to learn and grow as a writer through edits. Edit, edit, edit. And then edit some more. When you finally have a polished product you feel you can be proud of, let go and take a leap of faith. Share it with the world. Your voice and perspective matter. It’ll be scary but exhilarating and liberating. Be kind to others – writers and non-writers alike – and others will be kind back to you.”
—Jewel Allen, author of GHOST MOON NIGHT
www.JewelAllen.com
- “Get in a critique group. Giving and receiving feedback can teach you a lot. Most importantly you need to learn that everyone is offering their opinion and you don’t have to make them happy. Along those lines—don’t believe all you hear about writing. Some rules aren’t really rules. It’s your story. Do it your way.”
—Krista Wayment author of DRAGON’S TRUST Book 1 and 2
http://www.kristawayment.com/books
- “Push through. Even when you’re thinking, this is a bunch of crap, sometimes, you’ll come back and say, wow. When did I write that? As for the rest if the time, that counts toward your million words of bad writing.”
—Penny Freeman
Author of “Tropic of Cancer,” a short story in, MECHANIZED MASTERPIECES: A STEAMPUNK ANTHOLOGY, and “Crossroads” in SHADES AND SHADOWS: A PARANORMAL ANTHOLOGY
http://pennyfreeman.com
- “My personal mantra is ‘write with passion; succeed with self-discipline’ but I suggest every writer find a mantra to help ground their goals and desires as they pursue the dream they love.”
—Shannon A. Thompson, author of TAKE ME TOMMORROW, MINUTES BEFORE SUNSET, and SECONDS BEFORE SUNRISE
http://shannonathompson.com/novels/
- “A great deal of people confuse the definition of writing. The parameter of the term doesn’t begin with jotting things down. It doesn’t even start with an idea. The definition of writing starts with our various needs regarding writing. Some, like journalist, may write to be involved in current events. Others, like poets, write as a way to pull the morsels of the soul. Each has a muse that extends beyond the medium. Therefore, each writer, for themselves, has to discover the reason for his pursuit for any kind of longevity. In doing so, a writer must accept that writing is a means and not an end. That the transcendent “thing”, produced through writing, should be maintained as the goal.”
—J. E. Sipes, author of THE SUN IN OUR BELLIES
https://www.facebook.com/J.E.Sipes
- “The ease of self-publishing is too often a trap that can beguile us into releasing something before we’re ready, and that’s dangerous because you may think you’re selling a story, but you’re not. You’re selling your reputation. Stephen King, J.K. Rowlings, George R.R. Martin all told really compelling stories and because of that we know their names. If you get the reputation of writing terrible books, it will stay with you a long time. So my advice, don’t rush headlong into self-publishing until you know you’re good. You’re not selling books, you’re building a reputation and that reputation, good or bad, will determine if you sell books. Make it a good one.”
—Jonathan Goff, author of THE RUNE THAT BINDS and A SEASON OF STORMS
http://amzn.to/ZNIlQ5
- “Read as much as you write. Being well versed in the literary field and a frequent reader helps your imagination to continue expanding, even if your life feels like it’s standing still. Never forget that no matter the outcome, your story matters.”
—Emma Michaels, author of OWLET and “By Skyfall,” a short story in LEGENDS AND LORE: AN ANTHOLOGY OF MYTHIC PROPORTIONS
www.EmmaMichaels.com
- “My advice would be to ‘not give up’, no matter how hard it seems. It’s taken me neigh unto… oh about fifteen years now, to get my first story, The Unknown Elf, from rough draft to in print, but I did it. Also, don’t be afraid to have several different projects going at the same time. When you get stuck on one, you can move onto the next, until you get stuck there, and wash, rinse, repeat.”
—Karlie Lucas, author of THE UNKOWN ELF
http://amzn.to/1uEP1Z1
- “Muses help those who help themselves. Trying to create is the best invocation.”
—Danielle E. Shipley, author of “Two Spoons,” a short story in LEGENDS AND LORE: AN ANTHOLOGY OF MYTHIC PROPORTIONS, and all four books in THE WILDERHARK TALES
www.deshipley.com
- “Tell the story you want, not the one you think your readers will want.”
—Joanne Kershaw
Author of the VANGUARD LEGACY: FORETOLD (2013), REFLECTED (2014), FATED (2015)
https://www.facebook.com/Joanne.Kershaw.Author
—M. K. Wiseman
Author of “Downward Mobility,” a short story in LEGENDS AND LORE: AN ANTHOLOGY OF MYTHIC PROPORTIONS and “Clockwork Ballet” in MECHANIZED MASTERPIECES: A STEAMPUNK ANTHOLOGY
http://mkfauble.wix.com/home
Editor’s note: when Celeste posited this question to The X Team authors group on Facebook, James Potter wrote the following and posted it on his Facebook feed. It is well-worth the share.
Even though you may have grand designs in your head for where you want to go (this isn’t restricted to just writing, but any life goals), it’s good to lo…
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Celeste Cox is a superhero by day and a writer by night. She’s also the publicist for The X. When she isn’t performing all her superhero publicist duties, she spends her time on her blog, A Happy Messy Life, and wishing she was a mermaid so she could swim at the beach all day. Celeste loves the marketing world and figuring out what makes it tick.
Editor’s Notes: Rewriting History
BY MERILYN OBLAD
ACCURACY IN HISTORICAL FICTION
PART ONE: RESEARCH
Writing historical fiction can be a tricky thing. Whether it’s a romance, steampunk, fantasy, paranormal, or what have you, if you have elements of real history in your WIPs, you probably know what I’m talking about. Small details, false assumptions about the way things were, time-specific colloquialisms, and even the order of words can rise up and trip the unwary writer.
I don’t know about you, but I can tell you that I don’t particularly care for historical blunders. When I see something that doesn’t fit, an anachronism (which can be any object or saying that is not specific to the time it’s placed in, not just old-fashioned objects set in the future), it throws me off.
Sadly, there aren’t many quick and easy ways to fix anachronisms. Well, if you’re very lucky, you’ll have someone on your editing team who knows what’s what, or you may have a historian friend who’s willing to be a beta reader for you who can point things out to you. Those are easy enough, I suppose. But by and large, you really need to put in the work yourself in order to avoid the pitfalls of modernity in historical settings. And what do I mean by that? Research!
Research is vital to any novel , but is absolutely necessary for historical novels. Historical novels fall into two categories: total submersion or backdrop. The total submersion stories feature characters who are true to their time and may interact with actual historical figures. The emphasis is placed as much on the setting as it is on the plot, because historical events influence the plot drastically. This means the author needs to pay attention to EVERYTHING from correct slang to everyday tasks to common perceptions and philosophies. The reader, in turn, gets a full experience of what life was like during the time of the setting.
Backdrop historical novels are more plot-centric, with essentially timeless characters. So, if the author were to change the time and place, the story would remain more or less the same. Less attention needs to be paid to the vagaries of everyday life in these novels, but small details are still important in order to give the story an air of historical believability.
If you’re going for the total submersion approach, here are some things to keep in mind as you go about your research. It’s easy to get things wrong, so these suggestions will help you make sure your information is sound, allowing you to create as realistic a story as possible.
- Start with an internet search, but don’t depend on Wikipedia. Unless you know about a particular time or subject enough to be able to sift the gold from the dross that shows up on Wikipedia, then going there is largely a waste of time. The only reason to visit Wikipedia is to make use of the reference list at the bottom of every article. Books and articles listed there are a good way to start your own bibliography of research. So when you hit ‘search’ on Google, visit the sites that are connected to universities and colleges or other scholarly institutions.
- Build a sound bibliography of research. Look in the back of tried and true textbooks for a decent bibliography. If you need primary sources as part of your research (stuff people wrote at or near the time of your setting), some of the general textbooks have supplemental books that are solely primary sources. Another place to find a decent bibliography of books you can trust to give you good information is in the syllabi of history classes. Most university professors post their syllabi online, so it’s a simple thing to check a course schedule for a pertinent class, then search for the syllabus. Also, the more specific your topic, the more you’ll need to search upper-division or graduate-level courses for a reasonable syllabus. If all else fails, search a university’s history department for faculty that are experts in the field you’re researching and email them asking for a recommended reading list. The bigger the university, the more likely you’ll find experts on obscure information.
- Go to the library and ask a librarian for help. Better still, visit a university library. That way, you have the resources handy to cross-reference your information.
- Verify an author’s credentials. Check out the bio on any author, see what other books they wrote, and make sure there’s a Ph.D. in a relevant subject listed after their name, along with the institution that awarded the degree. If Dr. Jane Smith wrote a comprehensive guide to social mores in Regency Era England, then she ought to have authored books and/or articles in the same subject, and she better have a graduate degree in 19th century English social history or something like that. If her degree is in biology and her other works are about the human genome, then you know you have an amateur on your hands. Which means that her information might be enthusiastic, but wrong. Or that the information might be right, but the conclusions are sketchy. Or she might be ignoring key aspects to her argument without even realizing it, which could throw off your story. I don’t mean to be an intellectual snob, because amateurs offer very real insight at times, but someone with a graduate degree in the subject you’re studying knows more about the background information, the methodology, and current trends in research than the average amateur and can guide you around any potholes on the road of research.
- Check out the publisher. Scholarly works ought to be published by university presses. Such books are more likely to have undergone peer-review. Which brings me to my next point . . .
- Check out what the peer reviews say. Other scholars can offer insight you may not be equipped to see, such as identifying the primary sources an author uses and if those sources are used laterally or if the whole book is based on one source. That’s bad, by the way. A good history needs to be based on more than one source. Anyway, if the peer review says a book is good, then you know you can trust it.
- Rely on primary sources for things like how people spoke. Read up on the literature of the time of your setting because that’s the single best source for getting a feel for the rhythm of the language.
Congratulations, you’re now a research wizard! Go forth and conquer your local library. And don’t forget to tune in next month for my second installment of how to maintain historical accuracy. Fair warning: I’m likely to go off on historical tangents that may or may not be relevant. I’m rubbing my hands together gleefully at the prospect!
MeriLyn Oblad lays down the grammar and content law from her home in Southern Utah, with an MA in History from Brigham Young University. (Don’t be fudging the facts with this girl!) Her latest project, Legends and Lore: an Anthology of Mythic Proportions, will be released tomorrow, November 22, 2014, at a tremendous launch party, which you can attend here.
Editor’s Notes: A Voice of Reason
BY PENNY FREEMAN
If you follow The X Blog at all, you may have noticed that our editors write about voice a lot. A lot. Why? Because finding your own voice as an author is critical. And, as an editor, respecting that voice is equally important. However, getting to that point where the voice is to be respected, rather than cultivated, is the tricky part.
So, what exactly is voice? A lot of things, actually. Here are a few ingredients that are thrown into that concoction we call ‘voice.’
- Your characters’ vocabulary. The words you put in their mouths.
- Your vocabulary. The words that you, as the writer, employ in your narrative.
- Your grammar. How do you follow the rules? How do you break (or employ) them with purpose?
- Your content. What do you write about? Do you develop rich, complex worlds or focus on keeping the action moving? Is your work character– or plot-driven? Do you get down in the trenches to really explore your character’s soul? Or do you analyze the action from a distance, carefully staying above the fray? Are you a ‘just the facts, ma’am’ sort of writer, or are you always asking why?
- Your genre. Stephen King, John Grisham, Michael Crichton, Tom Clancy, Nora Ephron, Danielle Steel, J. K. Rowling. You see these names on the cover and you instantly know what type of story is inside. Perhaps, if you have read that author extensively, you can hear their voice in your head without cracking the book.
- Your ethos. What do you believe in? What drives you? How does that influence infuse your writing? These authors leave no doubt as to their personal philosophies: C. S. Lewis, J. R. R. Tolkein, Ayn Rand. Whom else can you name off the top of your head?
That’s a fairly hefty list of ingredients, so let’s start with the easiest: character vocabulary and linguistic style.
A character’s ‘voice’ gives them history. Often times, allowing your reader to ‘hear’ them speak introduces your character, far better than a lengthy narrative. You can reveal their gender, their heritage, their level of education, their social strata, their attitudes about life, even the era in which they lived simply by putting the right words in their mouths. Let’s take a look at some examples.
Message to communicate: I’ve had a bad day. I can’t come.
Voice 1: Dear Sirs, I regret to inform you that, due to circumstances beyond my control, I am compelled to cancel our scheduled appointment. Please accept my most sincere apologies for this inconvenience. I hope you can recalendar our consultation. Please contact me at your earliest convenience, and I will adjust my schedule to accommodate yours.
Voice 2: Gah! I’ve had the most horrendous day! Everything has gone wrong and I’m about to explode. I’m stuck here at the garage while they fix a blowout, I’m already an hour late getting Jeff, and the kids are screaming for dinner. I spent 30 freaking minutes waiting for the tow truck!! OnStar my eye. I soooo need our night out, but I just can’t swing it. Please don’t hate me. We will do it, I swear.
Voice 3: Dude! Totally gnarly day and I’m slammed. Tonight’s tanked. Gotta catch some z’s. Call me back, bro, and we’ll hook up. We gotta hang!
In #1, your can see the executive sitting behind a huge desk, talking into a Dictaphone, her jacket probably thrown across an etegere, or the secretary stationed just outside the door, clacking away at the keyboard, well-trained in making his boss look good. #2 blares soccer mom, minivan, 2.5 kids, and a Labra-doodle. She’s probably texting on her smart phone. With #3, you can almost smell the board wax, Coppertone, and rubber wetsuits, and hear the beep from the answering machine. But the actual text mentioned none of these things.
If a picture is worth a thousand words, in a writing context, a quote is a snapshot of a character.
But, be careful. When developing a character’s voice, ask yourself these questions:
- Would my character use these words? If you’re writing a street urchin growing up in the alleys of Whitechapel, he’s not going to have the vocabulary of Little Lord Fontleroy. Likewise, the Duke of Buckingham isn’t going to talk like a fishwife. Even when writing science fiction and fantasy, be consistent, and allow differences in speech patterns to give both your characters and your world history.
- Will these words (or grammar) get in the way of the story? Will the ‘voice’ resonate with the reader and draw them deeper into the story? Or will they have to stop and reread a sentence or paragraph to try and understand your meaning? Be authentic—to a point. Be cognizant of when exacting is too much. Just, think how, maddening, it would, be, if someone, wrote the way, William Shatner, talks, in real life.
- Am I accurate or insulting? Am I propogating a stereotype? People from different geographical regions talk differently, but learn about the area and its people you’re portraying before you put words in their mouths. Citizens of the South don’t all sound like rednecks, any more than all inner-city mavens speak gangsta, and just because a character uses either of these accents doesn’t mean they’re stupid. If you want to make someone sound intellectually challenged, do it with what they talk about, the questions they ask, how they express themselves, not their accent. Likewise, not all highly intelligent, well-educated people speak like a walking thesaurus from Nob Hill, and just because you’re from the Upper East Side doesn’t mean you can carry on a coherent conversation. Demonstrating your awareness of these nuances adds richness and texture to your writing that the reader will savor.
In my next post, we’ll discuss writing in the vernacular, some of the do’s, some of the don’ts, but most especially how to let your reader ‘hear’ the characters’ voice without you, the writer, getting in the way.
In the meantime, in the comments below, write ‘I have to cancel’ in a specific voice. How many characters can you create just by choosing the right constellation of words?
Editor-in-chief Penny Freeman lives, writes, edits, and markets from her home in southeast Texas. She currently supervises several editorial projects, including our most recent invitation-only anthology contest, Mechanized Masterpieces 2: An American Anthology. Her next release, Legends and Lore: An Anthology of Mythic Proportions, is slated for release October 22, 2014.