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Editor’s Notes: Put Up Your Dukes

Managing Editor McKenna GardnerBY MCKENNA GARDNER

Writing Conflict

The best conflict in literature stems from genuine human desire and motivation. When you have two primary characters, presumably the hero and the villain, or the hero and the heroine, with opposing outlooks on life, an inevitable clash occurs. Without each character fully believing in their own viewpoint, regardless of how insane it may indeed be, the disharmony could be resolved with a nice chat over tea—thus ending your story prematurely.

Therefore, it is imperative that you portray characters as set in their ways, even if that means a character is determined not to settle into routine. Unless a hero, heroine, or villain has a solid foundation to start from, their character arc could wind up flimsy and unbelievable to a reader. Conflict must be strong between a romantic pair, otherwise you have them committing to each other on page six . . . unless the conflict begins after that.

Injecting your characters with conlict Consider the ludicrous bad guy you’ve seen in movies or read in books where he’s a perfect good guy until something sets him off and it’s like he just flips a switch. I declare that is not reality. Either he had a darker side to begin with (which must be shown through small clues), or by engaging in a few rebellious whims at first, he perhaps falls prey to the appeal of escape from whatever trauma he experienced. The more realistic the desires and motivations, the more easily the reader will empathize with a character, even the bad ones. They don’t even have to be human to be relatable.

Have you ever read about an alien or demon that did not have human attributes? It isn’t possible. A human imagined them. And therein lies the challenge—how do you be original with your conflict? How do you make it strong and interesting and unique?

The Toll of Another Bell: A Fantasy AnthologyNot to fear, there are limitless ways in which characters can become at odds with one another. The more depth you give them, the more avenues you can explore. What does your hero want? What does he lack? What does he have already that disrupts the peace in his life? Question this with each character and make sure they don’t all want the same thing. Even a like-minded group of magically gifted children, who all wanted a certain someone who shall not be named dead, had unique talents and desires.

Find a way to convince the reader of the value to both sides of an argument so they, themselves, are just as torn. That is good conflict. That will keep your reader in the pages of your awesome story so they can discover just how you master the resolution in the end.


Blondes, Books & Bourbon: A White Dragon Black AnthologyIn addition to the crazy workload Managing Editor McKenna Gardner performs at the X. she is also an accomplished author. Under the pseudonym of M. Irish Gardner, she has published two short stories in our anthologies: “Invested Charm” in Mechanized Masterpieces 2: An American Anthology to be released on February 28, 2015; and “Reformation” in A Dash of Madness: A Thriller Anthology (2013).

McKenna’s most recent editorial works include The Toll of Another Bell: A Fantasy Anthology with its official releaseJanuary 31, 2015; Blondes, Books & Bourbon: A White Dragon Black Anthology by R.M. Ridley, with a release date of March 13, 2015; and Joanne Kershaw’s third installment of the Vanguard Legacy franchise, Foretold, slated for release in April 2015. She is also supervising editor of Hohenstein by Didi Lawson, May 2015.

 

Inside Marketing: Social Media

Marketing Specialist Veena KashyapBY VEENA KASHYAP

Happy New Year!

I hope you had a fabulous holiday season.

Now that you’ve had some downtime, let’s get back to business, shall we?

Last fall, I kicked off a series of posts focusing on the building of an author platform. As you may recall, my definition of an author platform is rather straightforward; an author platform is about how you connect with your readers that is, the mechanics of creating buzz for your work and growing your readership.

The key components of a solid author platform include:

  1. Sound writing and valuable content (books, blog posts, newsletters)
  2. Social media
  3. Website
  4. Frequent publication
  5. Membership and participation in networks
  6. Event appearances, interviews and speaking engagements
  7. Connections to other authors

Marketing author platform

In Post Two of this series, I spotlighted the first component of the author platform, “Sound Writing and Valuable Content.”

The next component we’ll discuss in the author platform is social media. What’s social media? Let’s start there. Social Media can be defined as any website and/or applications that enables users to create and share content socially.

So which social media platforms are author-friendly? Great question!

Let’s start with my list of must-use social media platforms:

  1. Goodreads
  2. Facebook
  3. Twitter
  4. Pinterest

GoodreadsGoodreads (www.goodreads.com)

With thirty million members, nine hundred million books cataloged and thirty-four million books reviewed, Goodreads, an Amazon company, is the world’s largest site for readers and book recommendations.
If you are an author, the beauty of Goodreads lies in their Author Program. Completely free, The Author Program is designed to help authors reach their target audience: passionate readers. This is the perfect place for new and established authors to promote their books.

Goodreads offers authors the ability to create an author profile. Once an author profile is created, an author can:

  •   Add a picture and bio
  • Share favorite books and recent reads with your fans!
  • Write a blog
  • Publicize events
  • Share book excerpts and other writing
  • Post videos
  • Add the Goodreads Author widget to your personal website or blog to show off reviews of your books

Authors can promote their books by:

  • Signing up to advertise books to the Goodreads Community—30 million readers!
  • List book giveaways to generate pre-launch buzz
  • Participate in discussions on your profile, in groups and in forums

FacebookFacebook (www.facebook.com)

Facebook is a social networking website that makes it easy for you to connect and share.

Creating an author page on Facebook should be a part of every author’s social media strategy. An author page (not your personal profile) allows authors to post engaging content (read NOT A SALES PITCH) that draws your readers in. Topics should certainly vary, be unique and highlight not just your work but also share work of other authors, tagging them.

According to www.thebookdesigner.com, post twice a day each weekday and once on Saturday and Sunday. In addition, keep your posts short, between 100 and 250 characters, and vary your banner image (I love www.picmonkey.com). Embrace incentives and loyalty programs. Send a free eBook to your most loyal fans on occasion and offer incentives when running contests or surveying your fans for information.

If you decide to purchase Facebook advertising, don’t fall for the old “Boost Post” option. Why? Boosted posts are intended to increase engagement on your Facebook page by improving penetration of your fans’ news feeds. Even worse, you can’t decide where your ad will be placed. As reported by TechCrunch, 78% of Facebook users access this network via a mobile device so it would make sense to have your ad appear on mobile news feeds. If you fall for the effortless Boost Post method, however, you will be stuck with your ad appearing strictly on desktop news feeds, reaching only 22% of Facebook’s users.

With an ad that you design, you can also establish age limits, and designate languages and countries you want to target. Before creating an ad however, be clear about the results you want to achieve. It’s better to use ads when you have a clear business objective, such as increasing books sales or encouraging fans to sign up for a webinar or newsletter.

Another cool Facebook feature is The Author Marketing App. The app provides users an overview of your published work. It installs as a tab on your Author Page and allows you to add details about your books and upcoming events. If your books are listed on Amazon, listing the books is as easy as entering the ISBN.

The point with Facebook is really to connect and share. Simple. Just remember who your target audience and focus on drawing them in with creative content.
(Credit: http://www.thebookdesigner.com/2014/05/facebook-ads-should-indie-authors-buy-them/)

TwitterTwitter (www.twitter.com)

Say something interesting in 140 characters or less. You’d think it were easy but writers are generally verbose by nature. So Twitters makes it a challenge to put out something mind-bending in just a few words. But that’s the beauty of Twitter.

But follow this rule. I live by this rule. Spend 20 percent of the time talking about yourself, and 80 percent talking about others. Not only is it a good practice to promote the blog posts, books, and resources of others in your niche or genre, but it’s also a way for you to make your Twitter feed a must-read for your followers by ensuring they’ll always find something valuable there.

Talk about anything and everything but don’t make everything about you or worse, a sales pitch about your books.

The 80/20 rule applies to ALL SOCIAL MEDIA PLATFORMS! Enough said.

PinterestPinterest (www.pinterest.com)

Pinterest is an online bulletin board with a social media interface. Themed boards can be created and shared allowing other users to re-pin your images. This is why Pinterest has so much potential to be used as a potent tool for authors to promote their books. Authors can also link pictures on Pinterest to their websites to boost traffic.

Boards can be created for book covers, characters, book locations, events, etc. Authors can share their written stories through the use of beautiful imagery.

SocialMediaGoodreads, Facebook, Twitter and Pinterest can be integrated with other social media platforms to increase exposure for you as an author and for your books.

My advice would be to start slow with your social media strategy. It’s nearly impossible to be in all places at once so focus one or two social media platforms that you find easy to navigate.

There are a vast number of tools on the market to help with scheduling your social media content. I use Hootsuite (www.hootsuite.com) to post to Twitter and Facebook on every couple of hours. The trick here is to create unique content and to post at reasonable intervals (every 3-4 hours). Again, use the 80/20 rule and make your audience keep coming back for more!

Check out the following links for more information on social media platforms. As an author, you owe it to yourself to put your best foot forward, so what are you waiting for?

MORE GREAT INFORMATION:

http://theauthoronline.com/Power-of-Facebook.html

http://www.thebookdesigner.com/2014/05/facebook-ads-should-indie-authors-buy-them/

http://www.thebookdesigner.com/2013/10/how-to-use-pinterest-to-promote-your-book/

https://media.twitter.com/best-practice/twitter-for-authors


Veena’s love affair with reading began in the fifth grade when she read The Lion, The Witch and the Wardrobe. Somewhere around that time, she started writing stories that transported her to worlds created by her vivid imagination and knew one day, she wanted nothing more than to write for a living.

Veena continues to read, the owner of way too many e-readers and is notorious for having shelves imploding with books and has resorted to lining her bedroom floor with even more. Currently, she is working on a YA paranormal romance series in between her day job as a geek managing tech projects while running an author publicity site and helping out Xchyler as a book reviewer and blogger specialist

Inside Marketing: One Is The Loneliest Number

Marketing Specialist Diane JortnerBY DIANE JORTNER

Writing is a Lonely Business. But does it have to be?

The one complaint I hear from writers is that it is such a solitary career. Often novice and established writers complain that even family members don’t get excited about what they are doing or the fun twists in their story arcs or new conflicts and how their characters face them. No one want to hear their clever turn of a phrase nearly as much as they want to hear about the latest million-dollar sale or how a life was saved with a successful operation. They feel alone, but nothing will get them to quit writing, as they love it in spite of the isolation.

Let me suggest a solution, one that lets writers be writers but adds a cheering team: submit a story to an anthology. There are many publishing outlets looking for short works of fiction, or nonfiction. Some, like Xchyler, pay a portion of the sales revenue to each writer, while others pay a fixed award. Still others are created to support a charity. Some charge a small fee, and use the fees to either pay the judges or to award the winners. No matter what, you will not likely get rich writing for an anthology, but you will reap several benefits.

The Toll of Another Bell: A Fantasy Anthology1. You will not be alone. You will be working with editors and other writers, bouncing around ideas and helping one another.

2. You will get published. Oft times, getting into print is the step many novice writers need to keep them going. You can add author pages to Amazon and GoodReads, and share with your family and friends.

3. You will learn a lot, especially if you are a novice writer. Working with editors and publishers, you will not only learn about crafting a tight story, but you will learn about the process of bringing a book from words on a paper to print (or ebook).

4. You will make new friends who understand what you are going through.

5. You will have your name associated with other authors.

6. You will have a great gift to give for birthdays and other holidays, and it won’t look to self-serving, as it will have several other names on it too.

7. You will grow as a writer.

Mechanized Masterpieces 2: An American AnthologyThere are several ways to find places looking for short works for their anthologies. Of course, Xchyler has contests three times a year. We just completed our Steampunk competition. Our next will focus on paranormal tales. That contest commences March 31st. And we are releasing a fantasy anthology this month: The Toll of Another Bell.

Here is another great source for finding places to publish. You can also try Twitter, searching #submissions #stories #anthology. Of course Google searches under terms like ‘short story submissions’ bring up many options.

So, if you just feel alone, or want to take a break in your full-novel writing, try searching the Internet for writing competitions and try a submitting a short story.

*The one thing to remember, though, in submitting short fiction, is to follow the guidelinesfor each publisher. You don’t want your hard work kicked out, unread, just because it was submitted incorrectly.

Xchyler Publishing short story competition: paranormal, theme: Losers WeepersXchylery Publishing’s next short story competition invites paranormal writers to submit their stories 5,000-10,000 words in length, beginning March 31, 2015 through April 30, 2015. Theme: Losers Weepers.


Marketing Research Specialist Diane Lee Jortner fell in love with the media as a high school newspaper editor. With BA in Journalism/Public Relations from Bowling Green State University and a MALS in English from Valparaiso University, she brings her fifteen years’ experience teaching English Composition and her extensive personal social networking experience to The X Team.

In the past year, Diane launched Kids #5 and #6 who graduated from college, #6, the youngest from high school, written a YA mystery novel, and started to blog. In her free time, besides reading almost all types of fiction, she likes to travel with her husband and children.

Editor’s Notes: Rewriting History, part 2

Assistant Editor and crack historian MeriLyn ObladBY MERILYN OBLAD

Accuracy in Historical Fiction, Part Two: Shifting Mental Gears

In my last post , I wrote about how to do proper research for in-depth historical novels. But what do you do for backdrop historical novels, ones that take place in the past but the story itself is not bound to that time? Well, to be blunt, you do more research, and you learn to think differently about your time setting than you do right now.

The past is like a foreign country, and the farther back in time you go, the more foreign it becomes, even if it’s your home nation. Like any foreign country, the past has a different language, different customs, different ways of thinking, a different sociopolitical landscape, and a different economy. The very things we most take for granted in our lives today can be poles apart from what people experienced, say, 150 years ago.

The past is a foreign country.The degree of research you need to do depends on your story. Some people really have to spend significant amounts of time researching a specific period before they start writing. Others may only need to run a few fact checks as they go along, pulling the odd colloquialism that pops up and inserting slang from the right time and not the present.

True story: there’s an author I’m a fan of who writes Regency romance but tends to include the phrase “cut to the chase” in her books. “Cut to the chase” hails from the 20th century movie-making industry, particularly westerns, where the director would decide that too much dialogue was happening and instruct the editor to cut off the dialogue and move straight into the chase scenes, which were more popular with audiences. So “cutting to the chase” has no business showing up in 1805 England. Makes my inner historian moan in despair every time I see it.

And now, because I’m feeling indulgent towards that same inner historian, I’m going to share with you some of the foreignness of the past, just so you can see how very much you need to question your own assumptions once you’ve written your story out. Please note that I’m not telling you interrupt your writing. If you’re in the middle of your plot and events are flying thick and fast, for pete’s sake don’t stop! Editing comes later.

Queen VictoriaEvery age of every country, no matter how golden, has a seamy underbelly of distasteful behavior. I know how many of you steampunk fans love the Victorian Age, but the prim propriety of that time was just a front for rampant pornography, opium use, and sexual escapades. Incidentally, condoms, though invented much earlier than the Victorian Era, were manufactured in greater numbers than ever before by the Victorians. They were called French letters and packaged in tins stamped with the picture of Queen Victoria herself or one of her Prime Ministers. Which, to me, sounds like more of a deterrent to sex than an encouragement of safe intercourse, but whatever.

Chinese blacksmiths used a double-action piston-bellows, starting in the 5th century B.C., which enabled them to create hotter fires and stronger steel because it gave a continuous stream of air. Unlike the western pump-bellows which alternately delivered a stream of air, then sucked it back in again, depriving the fire of the necessary oxygen to burn hotter, if for just a moment. The technology spread throughout Asia and eventually reached Europe by the 15th century A.D. The Asian bellows did twice the work with half the effort, saving both time and energy, but allowed for the creation of far superior metal works than their European counterparts.

The terms pagan and heathen are originally geographical rather than religious. Pagan comes from the Latin word pagus, which is a teeny tiny village situated far from the main Roman roads. Because the roads of the Roman Empire functioned as communication networks, any villages not close to said road were among the last in the empire to receive news. Such as the switch to Christianity, for instance. Thus, the people of those villages, or pagans, continued their polytheistic religious practices and nature-worship long after the people of Rome started worshiping Jesus Christ. Heathens were people who lived out on the heath, again, far from the main roads and news of any changes. So, calling a person a pagan or a heathen was more or less saying that they were redneck hicks and lived out in the boonies.

State-of-the-art medical care, circa 1850Even as late as the 1960s, when my mom was in nursing school, there was a belief among doctors that women could not and did not have heart attacks. No joke. I’ve seen medical books where it says that a woman had palpitations but not a heart attack.

And speaking of doctors . . . When Dr. Ignaz Semmelweis discovered in 1847 that medical personnel who washed their hands before and after treating obstetric patients reduced the amount of deaths due to childbed fever, he was soundly ridiculed. He directly challenged the belief and claim that doctors were gentlemen and a gentleman’s hands were clean and therefore not in need of extra washing. In fact, the backlash from his insistence on hand washing was so bad that it later broke Semmelweis. He died in 1865 after being committed to an asylum for severe depression and shot nerves. He only lasted two weeks in the asylum and was a mere 47 years old at the time of his passing. Germ theory and hand washing would take decades more to be firmly established in the medical profession as standard practice and belief.

In colonial America, a woman’s legal right to her children was through her marriage to her husband. She “owned” her children because she was her husband’s wife and not because she was the children’s mother. So if her husband died while the children were still young and if he left a will dictating guardianship to another man, then the mother had no legal right to keep her children because her husband’s death ended their marriage and her legal motherhood. Morally, I suspect this was of little consequence in situations where the mother tended and provided for her children competently, but if the morals of the mother were in question for any reason, then there was legal recourse to remove them from her care. I don’t know how often this happened, but a named male guardian could claim a dead man’s children and win custody fairly easily. Oh, I almost forgot—children without fathers were considered orphans even if their mothers were alive.

Charlemagne, King of the Franks & Holy Roman EmperorThe “Dark” Ages (yes, the quotes are necessary), which started when the first Roman Empire collapsed and ended around 1000 A.D., were not as dark as most people assume. The beginnings of the modern university system started then. Fair laws, the beginnings of scientific discovery, the development of some astounding architecture, and the unity of religion among Christians are all signs of a thinking and at least somewhat progressive people. Furthermore, Charlemagne, King of the Franks and later Holy Roman Emperor, who ruled from 768 to 814 A.D., was the force behind an early renaissance. Admittedly, it didn’t last as long as THE Renaissance, but Charlemagne’s still saw the flowering of art and literature and thinking that are all hallmarks of the later version we all know and love. Not so dark after all, huh?

Now that I’ve inundated you with random historical facts, let me give you some practical advice on how avoid anachronisms. If you find yourself writing present day phrases and ideas in settings where they don’t belong and you can’t or haven’t yet found an appropriate replacement phrase, then try writing out the description. For my Regency romance author, I’d tell her to write the meaning of cut to the chase, get to the point, if she couldn’t find the early 1800s equivalent. Actually, “come to the point” is more likely than “get,” showing how much patterns of speech shift over time.

TheTollOfAnotherBell_smAnd, as I mentioned last time, read up on the literature of your time setting. It’ll give you a good sense of the idioms, euphemisms, and other colloquialisms that were used, as well as the word choice and social niceties that define your era.

So, keep an eye out for the assumptions you make the next time you write anything in a historical setting. You may find yourself cutting to the chase when you should be coming to the point.


MeriLyn Oblad lays down the grammar and content law from her home in Southern Utah, with an MA in History from Brigham Young University. (Don’t be fudging the facts with this girl!) Her latest project, The Toll of Another Bell: A Fantasy Anthology, will be released January 31, 2015, at a tremendous launch party, which you can attend here.

 

Editor’s Notes: Top o’ the mornin’ from the Emerald Isle

Assistant Editor Sarah-Beth WatkinsBY SARAH-BETH WATKINS

I am delighted to be a new assistant editor for the mad world of Xchyler, so I thought I’d better introduce myself and let you know a little bit about me before I attack your work!

I began writing many moons ago—fantasy stories to utilise my creative side and articles to pay the bills. I ended up writing hundreds of articles on things as diverse as the benefits of buying a remote controlled car for your son’s birthday gift to how to start dating in your fifties—I know, exciting stuff!

I had several fantasy short stories published including The “Apples of Sol” and “Woodland Born”, but then, needing to earn a steady wage, I started teaching in community centres and colleges, working with women’s groups and community activists.

I wrote a fantasy novel, Altora, during this time and shoved it in a draw as my career changed and morphed. Working in the community sector is a tough call, but I was delighted to be chosen to document the work of African women’s groups in 2007, and was sent over to Tanzania to meet the women and record the journey.

Then I lost my job—the funding was cut—poof! Gone! But I knew I now had time to do what I loved most and that was write. Altora came back out of the draw and was self-published as a Kindle book.

Over the past few years I’ve also written four how-to write guides for Compass Books and two history books, Ireland’s Suffragettes and Lady Katherine Knollys: The Unacknowledged Daughter of King Henry VIII. As a lover of history, I also work for John Hunt Publishing managing Chronos Books, their history imprint, copyediting and proofreading for them too.

I’m outlining a book on Charles Brandon, Henry VIII’s best buddy at the mo. I grew up close to Hampton Court Palace in the UK and spent my childhood running around palaces, manor houses and ornate gardens. There was a 17th century manor house just down the road where I grew up, and when I wagged from school, I used to head there and talk to the guards about the ghosts that haunted the buildings, pretending I was doing a project for school. I didn’t know then but my love for history and fantasy was combining to give me the interests that I love today.

But, as well as history, my other main love then is fantasy. My mom used to read me Tolkien for bedtimes stories and I was hooked from an early age. Now I’m working on an urban fantasy story set in Ireland with all its myths and legends. I’ve made Ireland my home and find inspiration from living in the countryside close to the beach and a bird-filled estuary. I live in a little stone cottage up a long muddy lane that’s named after a place in Jack Vance’s Lyonesse trilogy, Thripsey Shee—meaning fairy glen.

I’m dabbling with a horror screenplay, teaching creative writing, working with an author services company to help local writers and now helping out with Xchyler. I look forward to reading all your stories and novels. Bring ’em on!


We folks (wee folks?) at Xchyler are delighted to welcome Sarah-Beth and can’t wait to see what  magic emerges from her fairy glen. She is currently working on several fantasy projects with Xchyler authors.

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