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Editor’s Notes: Interview with an Editor

Author Lucinda WhitneyBY LUCINDA WHITNEY & MCKENNA GARDNER

The following is a reblog from Author Lucinda Whitney, when she interviewed our senior editor, McKenna Gardner from August 21, 2014.

Lucinda: Today on the blog I have McKenna Gardner, who is an editor at Xchyler Publishing.

Tell me a bit about yourself and your background. What did you study in college?

I grew up all over the country. Though born in Idaho, I’ve lived in twenty-five different homes and learned at an early age to adapt, make friends, and find joy in the little things. My childhood was spent pretending one scenario after another. My three older brothers and I would often act out battles between elves, trolls, dwarfs, and humans. (J.R.R. Tolkien was a big influence in our home.) As I grew up, I discovered that I enjoyed writing poetry and even research papers at school. I could always crank out a ten-pager in one brief sitting. I didn’t read as much as I wish I had, though. Much of my free time was spent out of doors and in sports where I thrived. Even today, I spend a lot of time backpacking, camping, rock climbing, and exploring.

In college, I studied recreation and ended up with a Bachelor’s of Science degree with a minor in Health Science and Sociology. It doesn’t help me much with my writing or editing, but it did help me to know how to write properly and succinctly. I have spent the last fifteen years trying to make up for the lack of reading I did as a child. Sometimes my family thinks I’m trying to squish fifteen years worth of books into a few days, but I do pop my head up every once in a while. After starting to write fiction about twelve years ago, I found a new passion and that’s what brought me into the world of editing, starting with my own amateur work. I like to think both skills have improved over the years.

Senior Editor McKenna GardnerWhat is your position at Xchyler and what do you do there?

I am the senior editor at Xchyler Publishing. I’m entering my third year with the company. It has been an adventure, that’s for sure! My responsibilities include working with authors as a content editor, line editor, proofreader, or final approval editor. These each represent different stages for the manuscript. I also work with authors in developing their “brand”, including author photographs, marketing, and ensuring they represent their work in the best way possible.

As senior editor, I also work closely with the graphics department. I help assign ISBN’s, develop distribution plans, create ARCs for review, and find images that might work well for covers and marketing.

Sometimes I’m responsible for new editors and making sure they get their feet wet in a productive way. I also do my best at supporting Editor in Chief Penny Freeman. She’s a literary powerhouse! Above all else, I offer my resources and aid to authors. We all have difficult days when we simply want a sounding board. I love experiencing “aha” moments with my authors. They really are the cream of the crop at Xchyler!

What are your favorite and least favorite things about your job? What frustrates you and what excites you about this job?

You can probably guess that I love my authors and all the hard work they put into their creations. I haven’t found a perfect first draft yet, so I always appreciate when they are willing to improve and comfortable with defending their position on something. I certainly don’t have all the answers, so when they feel passionately about something, I enjoy respecting that and finding the best possible way to communicate their ideas to readers.

I struggle at times with balancing the workload. There’s just SO much to do in such little time, but it’s worth it when you finally release a labor of love out into the world. Occasionally, I come across authors that are unwilling to change or think outside the box. It’s definitely a challenge to work with that type of personality, but I find a way to make it work unless they are compromising the standards that Xchyler has worked hard to establish.

I’m excited about the direction business is going. We continue to grow exponentially and find artists that insist on blowing our minds. It’s very rewarding.

Can you tell us a bit about taking a new manuscript through the editing process? What does that entail and how long does it take?

I think I offered a glimpse into the work required to publish a book, but there are so many stages, it’s hard to list all the facets involved. Simply put, there are a few initial meetings to develop a plan of action, editing begins (content, line, proofreading, final approval, and final proofing), marketing develops their plan (distribution, video trailer, bloggers, Goodreads, reviews, interviews, Facebook release event, etc.), graphics gets involved with the cover and any promotional artwork, and then ARCs go out to readers. Reviews are very important in the publishing industry. Especially good ones. The book is usually uploaded and available online before the release date and party. We love throwing parties for our authors to celebrate their hard work! Afterward, it is a team effort to continue promoting the author and their book long into the future.

The entire process can happen within a few months, but six months or more is ideal. At this point, our docket is full until fall of 2015, but we are still accepting promising authors.

You also work as a freelance editor. How different is it from working for a publisher? What’s that process like and what does it involve?

Oh, it’s much, much simpler. When you remove all of the marketing, graphics, and distribution, everything becomes pretty cut and dry: guide an author through the process of making their work better than before. There are certain things you learn from operating in the publishing industry that someone may not know before (what trends are popular, what trends are not going so well, what publishers are looking for, what frequent mistakes authors make, and what ideas are overdone). It’s my responsibility to stay on top of those things so I can best serve my authors.

I like the simplicity of freelance. I’m not having to balance too many things at once. Instead, I can just dive into the work and focus solely on that. I find great fulfillment in editing, whether that’s helping develop a character more completely, making the “world building” more solid and consistent, or suggesting different ways of opening scenes. It’s also important that I stay on top of language changes. It’s a dynamic field! There are specific requirements when it comes to punctuation, grammar, and word-usage, but I also need to be aware of how to make an author’s language and voice stronger, active rather than passive. It’s a large responsibility by itself, so adding the publishing side can be a handful!

Can you talk about some of the books you’ve worked in (both for the publisher and indie)?

This question made me go back and think through all the manuscripts I’ve had my (virtual) nose in! I counted 25 just within the past three years. They cover many genres: children’s, middle grade, young adult, adult; fantasy, thriller, suspense, romantic, paranormal, comedy, steampunk, science fiction, and dystopian. I’ve had dragons and wizards, mechanical men and steam-powered trinkets, women on the run and female warriors, men who give up everything to gain everything, and spaceships that cover both space and time. The stories that make me happiest provide two important elements: interesting worlds and dynamic characters. I probably prefer character-driven books, but I’ve seen some decent plot-driven ones, too.

I’m always searching for brilliant artists, so anyone can contact me for a consultation. Those are always given freely.

Thanks so much, McKenna, for stopping by and answering these questions. It’s a fascinating process, for sure. 


Lucinda was born in January of 1971 in Lisbon, Portugal, and raised in Braga, Portugal. She has been in the U.S.A. for a little over 18 years. She lives west of Salt Lake City, Utah, with my husband and four children (and four cats). She is a member of The Church of Jesus Christ of Latter-Day Saints, which I joined when I was eighteen years old. I write in the genre of LDS contemporary romance.

Lucinda received a Master’s Degree from the University of Minho in Braga, Portugal, in Portuguese/English Teaching. She is an active member of the American Night Writers Association and the League of Utah Writers. She has attended the annual conference with LDS Stormakers and the Winter workshop with the iWritenetwork.

Lucinda blogs at http://lucindawhitney.com.

Inside Marketing: Stay True to Your Characters

Publicist Celeste Cox: just say noBY CELESTE COX

I am the publicist for Xchyler so it might be odd that I’m not writing this blog post about marketing, but in a way this subject has everything to do with marketing.

With social media comes a way to connect with public figures. It’s great for those of us in fandoms. It’s a great day to be a fan in 2014. Celebrities might re-tweet something your say online! But here’s the problem with all that: we, the fans are altering the very thing we love the most: the writing.

If you don’t know what “shipping” is, it’s wanting certain characters to fall in love and mixing their names together. Example: Katniss and Peeta could be Keeta. Shipping is fun in its own way but because it’s all about publicity these days and going with what the fans want, writers are putting couples together based off of popular consensus.

Inside Marketing: Just Say No! Stay true to your characters

And not just romantic relationships either! Villains, plot twists, any drama to throw out there even if it goes against that characters’ personality entirely. I can name countless TV shows, movie sequels, and sadly, too many novels that have done this.

But here’s the thing you have to decide. Do you want the most superficial drama for the sake of drama story, or do you want your characters to live through your writing?

Don’t follow the craze! Stay true to your characters. Let them be who they are even if it’s not popular. I promise, your readers will notice authenticity no matter how exciting the plot is.

The best writers are the ones who can make even the smallest of moments feel real.

Be one of those writers. Stay true to your characters and you’ll stay true to yourself.


Celeste Cox is a superhero by day and a writer by night. She’s also the publicist for The X. When she isn’t performing all her superhero publicist duties, she spends her time on her blog, A Happy Messy Life, and wishing she was a mermaid so she could swim at the beach all day. Celeste loves the marketing world and figuring out what makes it tick.

Editor’s Notes: Take A Breath

Assistant Editor MeriLyn ObladBY MERILYN OBLAD

Music and writing have already been compared to one another on this blog (see Kristina’s lovely entry from last month), but I thought I’d contribute to the analogy in my own way. I’m a vocalist; some might say “singer” instead, but we vocalists can be a little touchy about that because singers don’t always know what they’re doing musically (or vocally, for that matter) but vocalists are musicians in the way that instrumentalists are. Our voices and bodies are our instruments and a great deal of effort, knowledge, and skill, as well as talent, goes into producing beautiful music.

Two of the things a vocalist learns to pay close attention to are phrasing and punctuation. The words of a song need to make sense to the audience and not come across as interrupted ideas. A deftly phrased song, with proper attention to dynamics and diction help create a truly awe-inspiring experience for an audience. Likewise, a deftly phrased book with proper attention paid to climax and tension creates an enchanting experience for the reader. For both songs and books, punctuation is a vital tool in enhancing the experience for the audience.

Editor's Notes: Take A Breath by MeriLyn Oblad

Phrasing in song basically has to do with when the vocalist breathes. A breath in the wrong place may put undue emphasis on the wrong lyrics or fail to connect ideas in the song. Carefully timed breathing fixes this potential hazard as a vocalist places importance on key phrases. Punctuation is a vocalist’s time to take a breath. Commas in particular are important, especially when one is running out of air.

In spite of learning how and when to use commas in elementary school, it is how and when to use commas in singing that most influences my writing. I look at commas as mental pauses or time to breathe. If a phrase needs to be emphasized with a pause but is not yet a complete sentence, then I put in a comma. Sometimes I get a little comma happy and toss them in a little too liberally, so when I go back and review what I’ve written I make sure I breathe at each comma. If I’m coming close to hyperventilating because I’m breathing so often, then I pull a few of my commas. Reading aloud will help you find the natural breaks or breaths in your writing.

I own several grammar books, and I tend to check up on myself about how and when I’m using my punctuation. Even with all the technical definitions and rules running through my head, I still come back to my singing rule. A comma is a chance to snatch a breath before plowing onward. It’s a moment to regroup before changing the dynamics of the phrase, building tension, or eliciting emotion. Similarly, commas in writing are pauses meant to intensify certain ideas by setting them apart.

Editor's Notes: Take A Breath by MeriLyn Oblad

Sometimes it helps to have a new perspective on an old issue, which is why I’ve addressed commas this way. A comma is such a small thing, but can be tricky to figure out even when you know what you’re doing. Fortunately, punctuation doesn’t have to be difficult. It can be as natural as, well, breathing.


A lover of all things historical, MeriLyn Oblad (pronounced Mary Lynn) has both a BA and MA in History, the former from the University of Nevada, Reno and the latter from Brigham Young University. She brings more than a decade of document analysis, an eye for fine detail, and seven years of writing local histories to the Xchyler table.

MeriLyn currently proofs our 2014 paranormal anthology, slated for release in October, and is plowing through fantasy short story submissions. Hurry! Contest ends August 31st!

Editor’s Notes: A Room With A View

Editor Terri WagnerBY TERRI WAGNER tweet this!

Writing advice from the College of William and Mary.

I once had the opportunity to take a writing course at the College of William and Mary, located in Williamsburg, Virginia. Our professor was a very successful niche nonfiction writer. He spent most of the class harping on our observational skills. Yes, you read that right, observation skills. I would add analytical skills as well.

As first-time writers, we often make minor mistakes with our grammar and/or spelling. We might mix up our metaphors, change voice, or drag out a scene. There’s where our editors prove to be our best friends IF we let them. I call these minor mostly because they are fixable, if an author is willing.

So what would I consider a major mistake? Not using our powers of observation. First, do not consider writing in an unfamiliar genre. Not without taking time to learn the genre’s rules—when to break them and when to adhere to them. (An aside advice: as a newbie, don’t break them.) Let that come later. Know the market for that genre. Are you writing to teenage girls? Young adults? Preteen boys? Whodunits?

Second, observe the successful books of your chosen genre. Do they use active voice? Are they generally fast paced? Do the characters count—is the story character-driven? Or do the action-packed scenes bear more weight? Is there a mixture of both? Analyze the books. What do reviews say about them?

Do you see what I see? Sharpen your powers of observation

Third, stay true to the genre. Don’t mix them up. Don’t write half fantasy, half fiction. Is there a difference? Yes! Check if out if you don’t believe me.

Fourth, try writing a chapter or two. Then ask the target group to beta read for you. Preferably not friends. Choose your beta readers wisely. You need honest feedback. Rework until those chapters become well-liked by your beta readers.

Fifth, arc your story. End with the beginning in mind, and visa versa. Nothing is more irritating to a reader than a book that doesn’t follow itself properly. Oh, the typical beta readers probably will not be able to say why it doesn’t work, but they will say it doesn’t really work that way. Listen to them.

Sixth, having crossed all those thresholds, continue with analyzing your market. Is it saturated? How will your work fit in? Will it get lost in the crowd? Will it round out the current market? Will readers want to read it?

Seventh, pitch your piece to the right publisher. Does it have an indie appeal? Traditional publisher appeal? Local appeal? Take the time to pick the right one.

While a highly acclaimed professor, and an academic whiz, this professor made a nice comfortable nest egg out of his writing. And what did he write? Guides for the smaller resorts in several national locations. He updated them as needed. Pulled in a good bit of money.

Conjectrix (Vivatera Book 2) by Candace J. ThomasI may have forgotten the grammar, the pieces he had us write, the ideas I had, but I never forgot to first observe. And don’t just take his advice. George Lucas said Power of the Myth is what led him to write Star Wars.


Tweet: Editor's Notes: A Room with A View. Sharpen your powers of observation #amwriting @xchylerpublish   http://ctt.ec/vZ77E+Terri Wagner lives, writes, and edits from her home in Alabama. Her most recent project, Terra Mechanica: A Steampunk Anthology, was released in May 2014.

Other works to Ms. Wagner’s credit include Shades and Shadows: A Paranormal AnthologyMr. Gunn and Dr. Bohemia by Pete Ford, and Conjectrix (Vivatera Book 2) by Candace J. Thomas.

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